Is Google using Latent Semantic Indexing? Read the last Axandra's newsletter to better understand how Google could be giving more weight to latent semantic indexing (LSI) in its latest ranking algorithm update:

• What is latent semantic indexing?
• Why is this important to your SEO activities?
• Where can I find further information about LSI?

Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn't focus on a single keyword when optimizing your web pages and when getting links.

The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.

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