Today, Google continued its effort to provide publishers with the easiest and most effective contextual advertising program by launching new Google AdSense features. Google AdSense quickly and easily matched relevant text-based ads to the content of web pages, providing new revenue for publishers and additional relevant information for users.

These features for the program announced today include Ad Links by Google, which provides publishers with another way to earn revenue and a new way to offer their users more information, payments in Euros, and a test of Electronic Funds Transfer, which enables publishers' earnings to be deposited directly into their bank account.

The Ad Links are a new form of text-based advertising for publisher pages.

You can see an example of the links at:

This should show ads in the language of the user's interface]. Publishers simply place the Ad Links code on their web pages, and Google uses its ad targeting technology to populate a new ad unit with contextually relevant topic titles. When users click any of these topics, they are taken to a page with related ads. These ads provide additional related information for users, while publishers benefit from the revenue on ad clicks.

In addition to new revenue opportunities, Google is also making AdSense easier for publishers in France by giving them the option of receiving payment via Euro checks. Publishers can now also participate in the beta test of Electronic Funds Transfer (EFT). The EFT test enables publishers to choose to have their AdSense earnings deposited directly into their bank account and greatly speed up and simplify the payment process.