links are displayed on normal Google searches whenever a book contains content that matches the search terms.

When searchers click on the book title of a Google Print result, they will be taken to a page with information about the book and a "Buy this Book" link, which takes them to a bookstore selling the book online.

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Today, Google announced it has opened its Google Print program to book publishers of all sizes that want their books included in the Google search index. This announcement is an important step in the company’s ongoing efforts to make offline information such as books and other printed materials searchable online.

By participating in the Google Print program and making the full-text of their books searchable via Google, publishers and authors can attract new readers and increase book sales. Publishers can sign-up online and send their books to Google where they will be scanned and added to the Google search index, at no cost.

To demonstrate how consumers will discover book content, Google will begin testing a preliminary integration of a limited number of books into Google.com search results. Starting this week, users searching Google for book related information will see links at the top of their search results page when there are books that match their query. Clicking on a title will bring up a Google Print page that will display more information about the book and enable the user to browse select pages. Google Print pages feature “Buy this Book” links directing users to third party booksellers where they can make purchases. Google will also show relevant AdWords advertisements targeted to the content of each page, and will pay publishers for clicks on these ads.

The program’s web interface enables publishers to manage their Google Print account, track their ad earnings, and view their account performance. Today, Google Print accepts English language content only; it will expand to include non-English languages in the coming months. There is no cost to participate. More information about the program is available at .

We invite you to explore the Google Print program for yourself.