Interesting article by Shari Thurow in Clickz.com called "Link Development: The Key to Successful SEO".

Link development is one of the most overlooked components of a successful SEO (define) campaign. Web site owners can put all the keywords they wish on a page and develop a search-engine friendly navigation scheme. But without a well-planned link-development campaign, search engine visibility is short term.

Today, some tips and guidelines on creating and maintaining a successful link-development campaign.

Shari these points:

• What's Link Popularity?
• Why Link Development Is Important
• Rise of Free-for-All Link Farms
• Link Development Tips

Via SEW blog

Read this article written by Peter Larmey, posted in Andy Beal's great blog (Search Engine Lowdown)

A very interesting thread about everything you need to know about link building currently at SearchEngineWatch forums.

Rustybrick posted a new article on web links called "Web Links from the Search Engine's Perspective" that you can read here (free).

According to its author, "By the end of this short article you should be able to understand:"

• What Web links are
• The difference between incoming links and outgoing links
• The different terminology used in the SEO community to describe some links
• How search engines view links
• and what links represent to the search engines (natural vs. unnatural linking).